What's good for Denver tourism is good for Colorado Springstourism, at least in the case of the World Series, a local tourismofficial says.
Denver's appearance in the World Series will be a major economicboon for the city, the Denver Metro Convention & Visitors Bureausays. A study from previous World Series shows an economic impact ofabout $2.4 million to $5 million per home game.
'The actual spending during the games is just the tip of theiceberg when you look at the impact something like this will have ontourism in the future,' said Richard Scharf, president and chiefexecutive officer of the Denver bureau.
That benefit should trickle down to the Springs, said Lisa Amend,communicators manager for Experience Colorado Springs at Pikes PeakConvention and Visitors Bureau.
'If people come in for the games, oftentimes if they're going tobe in Denver over a weekend, they will come down to experienceGarden of the Gods or the Air Force Academy Chapel,' Amend said.
Experience Colorado Springs doesn't market the Rockies. Thatwould drive people to Denver, Amend said.
But, she said, 'because we play at a very broad level with ourInternet marketing, we do stand to draw more visitors to our Website when something like this happens, which can translate into morevisitors to the region.' For example, she said, a Google search forColorado and sporting events will put Experience Colorado Springsfairly high in the search.
Media coverage of the World Series, Scharf said, should raiseinterest in Colorado as a tourism destination.
He predicts the Rockies, which in 2006 were the sixthbiggesttourism attraction in Denver, will become the city's most popularattraction next year.
'Colorado tourists are going to want to go to Coors Field and seethe Rockies,' Scharf said.
